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The daily horoscope is the most widespread astrological reading in the world. It summarizes, in a few sentences, the "energy" of the day for each of the twelve sun signs, based on planetary transits — the real positions of the planets in the sky that day. It is the format popularized by British newspapers since 1930, when astrologer R. H. Naylor published the first regular astrology column in the Sunday Express.
The daily horoscope looks at three things:
A daily horoscope applies the same way to everyone of a sign, ignoring ascendant, Moon, and other personal planets. Statistically trivial — two people of the same sign will have completely different days. For a more tailored reading, see your natal chart.
Due to the Forer effect: vague statements expressed in universal terms seem accurate to anyone. Studies by psychologist Bertram Forer (1949) showed people rate generic descriptions as "highly accurate" about themselves.
As a light ritual, yes. As a guide for real decisions, no — it lacks the precision.
R. H. Naylor, British astrologer, in 1930. The Sunday Express asked him for a horoscope for newborn Princess Margaret; success made it a weekly column and the format spread worldwide.